Privacy Policy
At trail, one of our main priorities is the privacy of our visitors. This privacy policy provides an overview of what happens to your personal data when you visit our www.trail-ml.com website. Personal data is any data that can be used to personally identify you. Our website can be visited without any indication of personal data, but the processing of personal data may become necessary when certain services on the website will be used. Data is collected and recorded by trail, but is also processed with the help of third-party services. If you have further questions or require more information about our privacy policy, do not hesitate to contact us through email at hello@trail-ml.com.
This privacy policy applies only to our online activities and is valid for visitors to our website with regard to the personal information that visitors share with and that is collected by trail. We use the definitions of Art. 4 GDPR. This policy is not applicable to any information collected offline or via channels other than this website.
(1) Name and Address of the Data Controller
Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in member states of the European Union and other provisions related to data protection is:
trail GmbH
Hofmillerstr. 28
81245 Munich, Germany
Phone: +49 177 7558380
E-Mail: hello@trail-ml.com
(2) Hosting
We host the content of our website with the following provider:
The provider is Webflow, Inc, 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA (hereinafter referred to as Webflow). When you visit our website, Webflow collects various log files including your IP addresses.
Webflow is a tool for creating and hosting websites. Webflow stores cookies or other recognition technologies that are necessary for the presentation of the site, for the provision of certain website functions and to ensure security (necessary cookies).
For details, see Webflow's privacy policy: https://webflow.com/legal/eu-privacy-policy.
The use of Webflow is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in ensuring that our website is presented as reliably as possible. As far as a consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDPA (TTDSG in German), insofar as the consent allows the storage of cookies or the access to information on the user's end device (e.g. device fingerprinting) within the meaning of the TTDPA. The consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission.
Details can be found here: https://webflow.com/legal/eu-privacy-policy.
(3) General Information and Your Rights
Data Protection
We treat your personal data confidentially and in accordance with the statutory data protection regulations as well as this privacy policy.
When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
We implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk (Art. 32 GDPR). For security reasons and to protect the transmission of confidential information, such as inquiries that you send to us as the site operator, this website uses SSL / TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser address line.
If SSL / TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Please be aware that there are some security risks associated with the transmission of data via the Internet (e.g. when communicating by e-mail). A complete protection of the data against access by third parties is not possible.
Data Storage Period
Unless a more specific storage period has been specified within this privacy policy, your personal data will remain with us until the purpose for the data processing ceases to apply. If you submit a legitimate request for deletion or revoke consent for data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax law or commercial law); in the the latter case, the data will be deleted after these reasons cease to apply.
General Information on the Legal Basis for Data Processing on this Website
If you have consented to the data processing, we process your personal data on basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, insofar as special categories of data are processed according to Art. 9 (1) GDPR. In the event of explicit consent to the transfer of personal data to third countries, the data processing is also carried out on the basis of Art. 49 para. 1 lit. a GDPR. If you consent to the storage of cookies or to the access to information of your end device (e.g. via device fingerprinting), the data processing is also carried out on the basis of on the basis of § 25 para. 1 TTDPA. The consent can be revoked at any time. If your data is required for the fulfillment of the contract or for the performance of pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if this is necessary for the fulfillment of a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR. Furthermore, the data processing may be based on our legitimate interest according to Art. 6 para. 1 lit. f GDPR. Information on the relevant legal bases in each individual case is provided in the following paragraphs of this privacy policy.
Information on the Transfer of Data to the USA and other Third Countries
We use tools from companies based in the USA or other third countries that are not recognized as secure under data protection law. If these tools are active, your personal data may be transferred to these third countries and processed there. Please note that in these countries no level of data protection comparable to that in the EU can be guaranteed. For example, US companies are obligated to release personal data to security authorities without you as the data subject being able to take legal action against this. It can therefore not be ruled out that US authorities (e.g. intelligence services) process, evaluate and permanently store your data on US servers for surveillance purposes. We have no influence on these processing activities.
Revoking Your Consent to Data Processing
Some data processing operations are only possible with your explicit consent. You can revoke already given consent at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right to Object to the Collection of Data in Special Cases as well as to Direct Advertising (Art. 21 GDPR)
If the data processing is carried out on the basis of Art. 6 para. 1 lit. e or f of the GDPR you have the right to object at any time, on grounds relating to your particular situation, to object to the processing of your personal data; this also applies to a profiling based on these terms. Please refer to this privacy policy for the respective legal basis on which data processing is carried out. If you object, we will no longer process your personal data unless we can provide compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or if the processing serves the assertion, exercise or defense of legal claims (objection according to Art. 21 para. 1 GDPR).
If your personal data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling, insofar as it is connected with such direct advertising. If you object, your personal data will subsequently no longer be used for the purpose of direct marketing (objection according to Art. 21 para. 2 GDPR).
Right to Appeal (Art. 21 GDPR)
In the event of violations of the GDPR, data subjects have a right of appeal at a supervisory authority, in particular in the country of their usual residence, their place of work or the place of the alleged infringement. The right of appeal exists without prejudice to other administrative or judicial remedies.
Right to Data Portability (Art. 20 GDPR)
You have the right to transfer data, that we process automatically on the basis of your consent or in performance of a contract, to yourself or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done insofar as it is technically feasible.
Right for Information, to Cancellation and to Rectification (Art. 15, 16 & 17 GDPR)
Within the scope of the applicable legal regulations, you have the right at any time and free of charge to get information about your stored personal data, their origin and recipients and the purpose of the data processing and, if applicable, a right to correct or delete this data. For this, as well as for other questions on the subject of personal data, you can contact us at any time.
Right to Limit the Processing (Art. 18 GDPR)
You have the right to request the restriction of the processing of your personal data. For this purpose, you can contact us at any time. The right to restriction of processing exists in following cases:
- If you dispute the accuracy of your personal data stored by us, we usually need time to check this. For the duration of the review, you have the right to restrict the processing of your personal data.
- If the processing of your personal data has happened / is happening unlawfully, you may request the restriction of data processing instead of deletion.
- If we no longer need your personal data, but you wish to use it to exercise, defend or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of the deletion.
- If you have filed an objection pursuant to Art. 21 para. 1 GDPR, both your and our interests must be considered. As long as it is not yet clear whose interests are predominate, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, this data - apart from its storage - may only be used for processing with your consent or for the assertion, exercise or defense of legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the European Union or one of its member states.
(4) Data Collection
Your data is collected when you provide it to us. This can be, for example, data that you enter in a contact form. Other data is collected automatically or with your consent by our IT systems when you visit the website. This is mainly technical data (e.g. Internet browser, operating system or time of the page view).
Information Usage
We use the information we collect in various ways, including to provide, operate and maintain our website; improve, personalize and expand our website; develop new products, services, features and functionality; communicate with you; send you emails; find and prevent fraud; log files.
Cookies
Our web pages use so-called "cookies". Cookies are text files that are stored in a computer system via an Internet browser. They are stored either temporarily for the duration of one session (session cookies) or permanently (permanent cookies) on your end device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or until they are automatically deleted by your web browser.
In some cases, cookies from third-party companies may also be stored on your device when you enter our site (third-party cookies). These enable us or you to use certain services of the third-party company.
Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them. Other cookies are used to evaluate user behavior (”Analytics” cookies), personalize the user experience (”Personalization” cookies) or display advertising (”Marketing” cookies).
Cookies that are necessary to carry out the electronic communication process, to provide certain functions that you have requested or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, the processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDPA); the consent can be revoked at any time. Your consent to set cookies, incl. your IP-address and date and time, will be stored with the services of Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA. For details, see Cloudflare’s privacy policy https://www.cloudflare.com/priva... and its commitment to GDPR compliance https://www.cloudflare.com/gdpr....
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.
If cookies are used by third-party companies or for analysis or other purposes, we will inform you separately about this within the framework of this data protection declaration and, if necessary, request your consent.
Google Analytics
On this website, the controller has integrated the component of Google Analytics (with the anonymizer function). Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behavior of visitors to websites. A web analysis service collects, inter alia, data about the website from which a person has come (the so-called referrer), which sub-pages were visited, or how often and for what duration a sub-page was viewed. Web analytics are mainly used for the optimization of a website and in order to carry out a cost-benefit analysis of Internet advertising.
The operator of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
By means of this application the IP address of the Internet connection of the data subject is abridged by Google and anonymized when accessing our websites from a Member State of the European Union or another Contracting State to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze the traffic on our website. Google uses the collected data and information, inter alia, to evaluate the use of our website and to provide online reports, which show the activities on our websites, and to provide other services concerning the use of our Internet site for us.
Google Analytics places a (”Analytics”) cookie on the information technology system of the data subject. The definition of cookies is explained above. With the setting of the cookie, Google is enabled to analyze the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Google Analytics component was integrated, the Internet browser on the information technology system of the data subject will automatically submit data through the Google Analytics component for the purpose of online advertising and the settlement of commissions to Google. During the course of this technical procedure, the enterprise Google gains knowledge of personal information, such as the IP address of the data subject, which serves Google, inter alia, to understand the origin of visitors and clicks, and subsequently create commission settlements.
The cookie is used to store personal information, such as the access time, the location from which the access was made, and the frequency of visits of our website by the data subject. With each visit to our Internet site, such personal data, including the IP address of the Internet access used by the data subject, will be transmitted to Google in the United States of America. These personal data are stored by Google in the USA. Google may pass these personal data collected through the technical procedure to third parties.
The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google Analytics from setting a cookie on the information technology system of the data subject. In addition, cookies already in use by Google Analytics may be deleted at any time via a web browser or other software programs. Data associated with the user’s identifier will be automatically deleted 2 months after your last activity on the website.
In addition, the data subject has the possibility of objecting to a collection of data that are generated by Google Analytics, which is related to the use of this website, as well as the processing of this data by Google and the chance to preclude any such. For this purpose, the data subject must download a browser add-on under the link https://tools.google.com/dlpage/... and install it. This browser add-on tells Google Analytics through a JavaScript, that any data and information about the visits of Internet pages may not be transmitted to Google Analytics. The installation of the browser add-ons is considered an objection by Google. If the information technology system of the data subject is later deleted, formatted, or newly installed, then the data subject must reinstall the browser add-ons to disable Google Analytics. If the browser add-on was uninstalled by the data subject or any other person who is attributable to their sphere of competence, or is disabled, it is possible to execute the reinstallation or reactivation of the browser add-ons.
Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en... and under http://www.google.com/analytic.... Google Analytics is further explained under the following Link https://www.google.com/analyti....
Server Log Files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- browser type and browser version
- Operating system used
- referrer URL
- Host name of the accessing computer
- Time of the server request
- IP address
This data is not merged with other data sources.
The collection of this data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free display and optimization of their website - for this purpose, the server log files must be collected.
Contact Forms
If you send us inquiries via the contact form, the information you provide in the form, including the contact details you provide there (e.g. Name, E-Mail address, job position, company), will be stored by us for the purpose of processing the inquiry and for the case of follow-up questions. We do not pass on this data without your consent.
The processing of this data is based on Art. 6 para. 1 lit. b GDPR, insofar as your request is related to the fulfillment of a contract or is necessary for the performance of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be revoked at any time.
The data you entered in the contact form will remain with us until you request us to delete it, revoke your consent to storage, or until the purpose for storing the data no longer applies (e.g. after the processing of your inquiry has been completed). Mandatory legal provisions - in particular retention periods - remain unaffected.
Contact Requests
If you contact us by e-mail or telephone, your inquiry, including all resulting personal data (e.g. name and inquiry) for the purpose of processing your request, will be stored and processed by us. We do not pass on this data without your consent.
The processing of this data is based on Art. 6 (1) lit. b GDPR, if your request is related to the fulfillment of a contract or is necessary for the performance of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR) if this has been requested; the consent can be revoked at any time.
The data you send us via contact requests will remain with us until you request us to delete it, revoke your consent to storage or the purpose for storing the data no longer applies (e.g. after processing your request has been completed). Mandatory legal provisions - in particular statutory retention periods - remain unaffected.
Hubspot CRM
We use Hubspot CRM on this website and to manage customer data. The provider is Hubspot Inc. 25 Street, Cambridge, MA 02141 USA (hereinafter referred to as Hubspot CRM). Data is processed on EU servers of Hubspot CRM.
Hubspot CRM enables us, among other things, to manage existing and potential customers as well as customer contacts. With the help of Hubspot CRM, we are able to capture, sort and analyze customer interactions via email, social media or phone across different channels. The personal data collected in this way can be evaluated and used for communication with the potential customer or for marketing measures (e.g. newsletter mailings). With Hubspot CRM, we are also able to record and analyze the user behavior of our contacts on our website.
The use of Hubspot CRM is based on Art. 6 para. 1 lit. f GDPR. The data controller has a legitimate interest in the most efficient customer management and customer communication possible. Insofar as a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and section 25 para. 1 TTDPA (TTDSG), insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) as defined by the TTDPA (TTDSG). The consent can be revoked at any time.
For details, please refer to Hubspot's privacy policy: https://legal.hubspot.com/privacy-policy.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.hubspot.com/data-privacy/privacy-shield.
Crisp Chat
We use Crisp Chat on this website. The provider is Crisp IM SAS 2, Boulevard de Launay, Nantes, Pays de la Loire 44100, France (hereinafter referred to as Crisp Chat). Data is processed on EU servers of Crisp Chat.
Crisp Chat enables us to offer another form of contact requests, namely the live chat with website visitors. The personal data collected in this way can be evaluated and used for communication with the potential customer.
The processing of this data is based on Art. 6 para. 1 lit. b GDPR, if your request is related to the fulfilment of a contract or is necessary for the performance of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 para. 1 f GDPR) or on your consent (Art. 6 para. 1 a GDPR) if this has been requested; the consent can be revoked at any time.
For details, please refer to Crisp’s privacy policy: https://crisp.chat/en/privacy/.
(5) Changes to Privacy Policy
We reserve the right to adapt or update this data protection declaration if necessary in compliance with the applicable data protection regulations. In this way, we can adapt it to the current legal legal requirements and to take into account changes in our services, e.g. when introducing new services. The most current version applies to your visit.